The warning comes amid frustrations over strategy and messaging, with leaders calling for a renewed focus on connecting with Kenyan voters.
In recent meetings, party officials urged Gachagua and the leadership team to recommit to the party’s “Skiza Wakenya” slogan, emphasizing the need to listen to the concerns and aspirations of ordinary citizens.
The slogan, which translates to “Listen to Kenyans,” has been central to the party’s outreach and public engagement, and leaders stressed that neglecting it could undermine voter confidence.
Sources within the party revealed that some members feel the party has struggled to maintain momentum in key regions, allowing Jubilee to reclaim lost ground.
They warned that without decisive action and a clear strategy, the party could face diminished relevance in upcoming electoral cycles.
The concerns highlight internal divisions over leadership direction, messaging, and grassroots engagement.
Political analysts note that these tensions reflect a broader challenge in Kenyan politics, where parties must continually adapt to shifting voter priorities and the evolving political landscape.
For Gachagua, the situation presents both a risk and an opportunity: to rally the party around a clear vision, reinvigorate its base, and counter Jubilee’s resurgence effectively.
Observers expect the party to hold internal consultations in the coming weeks, aiming to address grievances and develop a strategy that resonates with the electorate.
For now, the message from within is clear: reconnect with the people, reaffirm the party’s core values, and demonstrate responsiveness to citizens’ needs.
How Gachagua navigates these internal pressures may well determine the party’s fortunes in the months ahead.