The drive will aim to teach borrowers why it is important to pay back the money and maintain a good credit record.
The program will include public meetings, media messages, and community outreach to reach millions of people who have accessed the fund since it started.
The Hustler Fund, launched by President William Ruto, was created to make loans available to small traders, young people, and low-income earners who often cannot borrow from traditional banks.
Officials are worried because many borrowers have not repaid their loans on time. This could affect the ability of the program to continue giving loans to new applicants, since it depends on repayments to stay active.
Through this awareness campaign, the government hopes to show how paying back loans can help borrowers build their credit and qualify for bigger loans in the future. The campaign will also explain what could happen if loans are not repaid.
Some economists have questioned the choice to spend such a large amount of money on a campaign, saying the funds could be used to improve loan collection systems or teach people more about financial management.
Despite this, government representatives say that educating the public is necessary to make sure the fund continues to help Kenyans.
Since its launch, the Hustler Fund has given billions of shillings in small loans to millions of Kenyans through mobile platforms.
The program is now one of the biggest digital lending schemes in the country, aimed at supporting grassroots businesses and helping people access credit who might not get it otherwise.